Redbird will use a combination of instruction, group discussion, and fun creative activities to walk your internal stakeholders through the process of building a brand. The workshop includes a brand association exercise, a discussion of product SWOTs, brand personality, analysis of target audiences, and a tactical planning session.
We’ll assign ‘mystery shoppers’ to evaluate your customer experience. Typically, this would include an analysis of your physical environment, telephone hold messages, email correspondence, packaging and delivery, forms, staff interactions, website, and other marketing tactics, as well as the actual product or service itself.
Redbird will create a detailed survey and administer it online, in person, or by telephone, to acquire marketing intelligence from your consumers, customers, decision-makers, and influencers, to determine how best to serve their current and future needs. This may include focus groups, product trials or taste tests.
We’ll do a scan of online resources and interview related stakeholders in other jurisdictions to identify best practices. And we’ll do a PLEETS review of political, legal, economic, environmental, technological, and social factors that could affect you.
Sometimes the name or logo of your organization is not working as hard as it could for you. We’ll gather input from stakeholders, develop concepts, and create an assessment tool to help you choose your new brand identity. We’ll apply the identity to stationery, signage, packaging, and collateral material, and establish graphic standards for other uses.
Working with the findings from the workshop, the audit, and the research, Redbird will identify the key issues that must be resolved in your marketing. We’ll establish ambitious but achievable objectives, and outline strategies and tactics to reach your target audiences. With your input we’ll allocate budgets and timelines, and identify metrics to evaluate the campaign.
If your primary challenge is to raise awareness, Redbird will develop creative concepts and executions for owned media, earned media, and paid media (traditional and digital). We’ll come up with snappy slogans, provocative print ads, laugh-out-loud radio, compelling TV and video, and dynamic digital executions.
If you’re trying to change behaviour, Redbird will help you identify benefits and barriers, and work with your stakeholders to develop creative concepts and executions for a social marketing campaign using prompts, norms, rituals, competition, incentives, feedback, and fun.