Mass media campaigns are great for raising awareness, but they’re not that effective when it comes to changing behaviour. If you’re already going to the grocery store and you’re already in the beverage aisle and you’re already reaching for a can of soda, an ad campaign can influence your purchase decision about which brand to choose. But to stop someone from drinking too much soda and start them on a path to healthier living takes more than an ad campaign.
So what does work? Redbird can create pledges, prompts, norms, gamification, incentives, and other behaviour change tactics that will help your target audiences develop healthier habits, online and off.