Kidney Foundation of Canada (BC & Yukon)
Redbird has worked with the Kidney Foundation of Canada (BC & Yukon) since 2013.
The Volunteer Engagement campaign began with focus groups in 10 communities across the province to find out what attracts, or discourages volunteers. After additional secondary research, we crafted a 40-point strategic plan to recruit and retain more volunteers in the coming years.
We assisted with 12 Community Conversations across BC, gathering intelligence about organ donation and transplantation in preparation for a public media campaign.
In 2019 we created a landing page for kidneydiagnosis.ca and implemented a search engine marketing campaign.