Agency Blog

The Donor is in the Details

Donor behaviour

Last month the International Social Marketing Association hosted a webinar about the common ground between social marketing and donor behaviour. The webinar was presented by Lucia Barros, a Brazilian researcher, who drew some interesting parallels between motivating behaviour change, and motivating donations of time or money to a worthy cause.

Seeking Help: Positive Messaging in Youth Suicide Prevention Campaigns

Suicide PreventionThe age-old ‘barrier of shame’ that stigmatizes suicide has long prevented at-risk youth from reaching out for help. Clearly, breaking down this barrier is key to combating increasing global youth suicide rates, for which the causes range from mental illness to substance addiction to low self-esteem.

The profitable non-profit

Government funding for not-for-profit organizations is not even keeping up with inflation, never mind with increasing demand for services. Operational funding is being replaced by project-based funding, and much-needed core programs are being sacrificed for innovative or ‘flavour of the month’ initiatives that may or may not be essential.

These are a few of the challenges facing the non-profit sector today, according to participants at a workshop hosted by Scale Collaborative in Victoria two weeks ago. The solution? Adopting an entrepreneurial mindset.

Harming vs. Helping: The Effects of Obesity Prevention Campaign Messaging

Behaviour Change ObesityThere’s no question that obesity is a global concern: last year in Canada alone, roughly 5.3 million adults reported height and weight that classified them as obese. Men scored at 21.8%, an increase from 20.1% in 2013 and 16.0% 2003. Among women, the rate of obesity in 2014 (18.7%) was an increase over 2013, and up significantly from 14.5% in 2003.

Digital Marketing: Do It Yourself or Outsource To Others?

There is much to learn and master when it comes to digital marketing. If you’re a small- to medium-sized business owner, understanding and deriving value from your digital marketing efforts can be one of your biggest challenges.

It's National Volunteer Week In Canada! How Are You Celebrating?

National Volunteer Week is now in its 74th year. Begun in Canada in 1943, National Volunteer Week was started to honour the important work of women who contributed on the home front during World War II. Since then, it has evolved, gained popularity and expanded to become the largest celebration of the vital contributions of Canadian volunteers. National Volunteer Week is a great time to evaluate and improve upon your organization’s volunteer engagement plan.

Branding Your Medical Practice

Carol Vincent, President of Redbird Communications

Our president, Carol Vincent, was recently asked to do an expert interview on branding medical practices for the Practice Suite blog. Practice Suite is a cloud-base medical practice software company that provides specialized scheduling, billing and EHR systems to private practices across the United States.

How to take advantage of the ‘Fresh Start Effect’ in your communications

A New Year, A Fresh Start

Researchers at the Wharton Business School (Dai et al., 2013) have found that people are more likely to engage in aspirational behaviours following temporal landmarks. In other words, we are more likely to try to improve ourselves (by exercising, eating better, or quitting smoking, for example) at the beginning of a new week, month, or year, or immediately following a birthday or holiday.