Raising Awareness

Whether you're selling a product or promoting a cause, Redbird can show you proven marketing techniques to raise awareness and build your brand using owned, earned and bought media. We'll help you get attention and support – not just from your external target audiences, but from internal stakeholders like staff, membership, directors and volunteers – through creative marketing strategies, campaigns and tactics.

Maybe you're launching a new line of organic food or letting the world know about vitamin therapy. Maybe you've formed a support group for sleep disorders or developed a new type of yoga. We can help tell your story. Or maybe you need to raise awareness as the first step to changing behaviour. There was a time when smoking cigarettes was thought to be cool, sophisticated, even sexy. Drinking and driving was once the norm and seat belts were for sissies. Public education on all those issues was essential – to lay the groundwork for individual behaviour change and build support among policy makers for legislative change. We do that too.

Let's talk about your awareness campaign.