BC Water and Waste Association

The BC Water and Waste Association hired Redbird to assist with its 2012 Drinking Water Week, encouraging BC residents to conserve and protect drinking water. Tactics included a community challenge, a website, www.drinkingwaterweek.org, print ads, web banners and a social media strategy. The BCWWA’s goal was 5000 visitors to the website; there were more than 6,000 during the week, and 2,500 took the online pledge.