Agency Blog

How to sell advertising in facility publications and spaces


On Thursday September 27th, Redbird's president Carol Vincent gave a marketing workshop to community rec centre managers on Vancouver Island, at the 2012 Recreation Facility Forum in Duncan BC.

Her presentation covered ways to raise awareness -- e.g., promoting events or programs with print, broadcast, or outdoor media; and ways to change behavior -- e.g., using pledges, prompts, norms, competition, incentives, feedback, and fun to get couch potatoes off the sofa and into the gym.

Medical device marketing: a guide to online lead generation for health companies


This article offers a high-level overview of using SEO for B2B medical device marketing as a way to increase brand recognition and generate leads.

It is written for marketing managers and lead generation directors tasked with marketing health products such as medical devices, health care diagnostic software, electronic medical record software, and medical management software. 

Job Posting: Account Manager - Position filled

Account Manager -- We're currently looking for a strategic thinker who can give sound direction to clients and get multiple stakeholders engaged in a common cause; an entrepreneurial mover and shaker with excellent project management skills; a focused user of social media. This person has credentials or experience with sustainability, energy conservation, and communications, and a demonstrated interest in healthy people, healthy places. Full time or half time, occasional travel required.

Redbird releases a free report to help non-profits better demonstrate the ROI of their programs to donors


Redbird Communications has released a new report filled with practical strategies to help non-profits demonstrate the ROI of their program to corporate donors. You can download the free report here. Or read about the contents below. 

Four of our most popular health promotion posts

health promotion blog

Redbird has had a blog for four years now. But last year, we decided to try to post at least a few articles per month on health promotion. Our goal was to write detailed posts that would offer strategic advice, new tools, research, and best practices for health promotion campaigns.

Client work and deadlines, of course, sometimes prevent us from getting posts out. But here are the four most popular posts (according to our analytics) we have published over the last year. 

Never make this fundraising mistake

By James Mulvey

Last month, we wrote about a very compelling fundraising tactic. The letter asks for a donation to help children with cleft lips and palates. 

fundraising mistakes

Redbird wants to make death wait

fundraising campaign for the Heart and Stroke Foundation

As you may know, February is Heart Month. ?Heart disease and stroke take one in three Canadians before their time. They are the #1 killers of Canadian women – more than all kinds of cancer combined.

Here at Redbird Communications we work with the Heart and Stroke Foundation to raise awareness and change behaviours, and we know what it takes to improve these statistics. We’re asking our clients, suppliers, friends and families to consider donating to the Heart and Stroke Foundation.