Planking in #yyj for Stroke Awareness Month

Using social media to raise awareness in #yyj

“Planking”, otherwise known as ‘the lying down game’ is a global fad where participants lie face down in unusual places and post a picture to the internet. In the photo on the right, employees of ad agency Redbird Communications plank out the word Stroke at Victoria General Hospital, in a nod to Stroke Awareness Month for the Heart and Stroke Foundation of BC & Yukon.

“Stroke is the number-one cause of long-term disability, the number-two cause of dementia, and the number-three cause of death in BC,” said Redbird president Carol Vincent. “Our client wants to change that, by educating people about the warning signs of stroke, and the need to call 9-1-1 if they experience or witness any one of the warning symptoms.” The warning signs of stroke are: sudden weakness or loss of strength, sudden trouble speaking, sudden vision problems, sudden severe and unusual headache, sudden dizziness. For more information, visit The planking was part of an agency social media challenge issued by Eclipse Creative.

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