The most effective tactics for attracting donors and volunteers—a new free research report

Redbird releases a free research report--aimed at helping non-profits attract more donors and volunteers. 

If you work at a non-profit, you know first hand the challenge of fundraising, planning for the future, and retaining volunteers. As many of our clients are non-profits, Redbird Communications has produced a detailed research report, surveying the Canadian non-profit landscape and offering some strategic advice for attracting donors and volunteers. 



Redbird’s new research report contains 21 pages of research-based best fundraising and communication practices for non-profits, including graphs, detailed stats, donor retention research, and strategic analysis of the challenges that many non-profits face.

In the report, you will find: 

  • Market research showing that individuals and corporations would donate more to non-profits if they had more information on how donations were used.
  • Data and analytical commentary on developing metrics and performance score cards to attract more funding.
  • How to improve individual donation campaigns. 
  • Research and actionable insights on the most effective fundraising tactics, including segmentation, data mining, and the highest yielding donation channels.
  • Research on approaching business leaders, corporations, and foundations for support. 
  • Research on donor motivations and psychology.
  • Research and tactics on attracting and retaining volunteers.
  • Analytical commentary, tables, and graphs.
  • Key findings: the most effective communication pieces for fundraising; public and business perception of non-profits; volunteer profiles and common barriers to the public offering more support for non-profit initiatives. 

Researched by Redbird's senior strategist, the report synthesizes data from a variety of sources, including Statistics Canada, the Fraser Institute, and the National Survey of Nonprofit and Voluntary Organizations. The report also includes an analysis of non-profit fundraising trends, and recommendations for meeting the difficult funding and communication challenges facing Canadian non-profits.


Download Your Free Copy of Redbird’s Research Report


About Redbird Communications

Redbird Communications is a marketing communications agency in Victoria, British Columbia, that works with non-profits, social enterprises, government ministries and other private and public-sector organizations.

Founded in 2001, we provide research, strategic planning, creative services, and public relations to clients in BC, Ontario, and beyond. Redbird has developed province-wide awareness campaigns, including our most recent ‘Signs of Stroke’ campaign for the Heart and Stroke Foundation of BC & Yukon. For that campaign, we helped to raise $250,000 from pharmaceutical sponsors to fund the media buy, and created TV and radio spots, print collateral, and online advertising.

Follow and chat with us on Twitter (@Redbirdcomms).