How to sell advertising in facility publications and spaces


On Thursday September 27th, Redbird's president Carol Vincent gave a marketing workshop to community rec centre managers on Vancouver Island, at the 2012 Recreation Facility Forum in Duncan BC.

Her presentation covered ways to raise awareness -- e.g., promoting events or programs with print, broadcast, or outdoor media; and ways to change behavior -- e.g., using pledges, prompts, norms, competition, incentives, feedback, and fun to get couch potatoes off the sofa and into the gym.

The workshop also provided tips on how to sell facility publications and spaces for third-party advertising, and how to market the facility itself, using owned media, earned media, bought media, and social media.

You can view the presentation below. Please note, this is a powerpoint from the live event so if you have any questions or need some clarification, please reach out to Redbird here.


About Redbird Communications  
Redbird Communications is a marketing communications agency in Victoria, British Columbia, that specializes in health and sustainability marketing.
Founded in 2001, we provide research, strategic planning, creative services, and public relations to clients in BC, Ontario, and beyond. Redbird has developed province-wide awareness campaigns, including our most recent ‘Signs of Stroke’ campaign for the Heart and Stroke Foundation. For that campaign, we helped to raise $250,000 from pharmaceutical sponsors to fund the media buy, and created TV and radio spots, print collateral, and online advertising.