BC Transplant illustrates the power of storytelling in new awareness campaign

BC Transplant recently launched a new awareness campaign aimed at increasing organ and tissue transplant rates. According to recent research, 86% of BC residents plan to register as donors (and know about the need), but just 17% have officially registered.  The campaign features the story of Eva Markvoort, a young artist, writer, and organ transplant recipient. It will be interesting to see if the storytelling approach of the campaign results in some serious behavioural change.

Redbird hasn't worked with BC Transplant, but we support its mission, particularly because one of our own staff members had a successful organ transplant last year.  We encourage everyone to register, and wish BC Transplant great success with their campaign!

You can view the campaign here.