5 helpful health promotion and sustainability marketing resources


The Redbird team has been busy creating and collecting some helpful health and social marketing resources for you.

Below, you’ll find:

  • Redbird’s new social media primer for non-profits.
  • A smart and inspiring Pinterest awareness campaign from UNICEF.
  • Tips for driving donor retention.
  • Advanced insight into creating content that spreads online.


[NEW] Redbird’s free social media primer for non-profits

Redbird has published a new guide for non-profits.

The guide introduces essential social media sites, online fundraising tools, and offers four essential tips for crafting your social media strategy.

The guide shows you how to . . .

  • Amplify your health promotion campaign with OutBrain.
  • Best practices for Pinterest, Instagram, and Twitter.
  • Build support and awareness with Twibbon.
  • Essential steps for crafting a social media strategy.
  • The best online fundraising tools to use.

Get your free social media guide for non-profits here.

5 ways to better retain donors

The 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report reported that 70 percent of new donors will never give again. This article shows you how to beat this trend.
 

Raising awareness with Pinterest

Pinterest is definitely an expression of our culture’s materialism. Users create boards for the latest home décor items, fashion trends, and luxury items. 

UNICEF launched a new Pinterest campaign, cleverly turning this materialistic theme of Pinterest upside down. Their campaign, which aims to raise awareness for child poverty, features the basic needs of a 13-year-old girl from Sierra Leone. Rather than post pictures of the latest designer shoes, she pins images of rice, a rusty faucet, and other basic needs.

The campaign is an excellent example of how a creative idea can spread on Pinterest. Read about the campaign here.

 

The creative process behind viral content

In our last newsletter, we shared some research about what emotions tend to go viral.

This excellent article continues the conversation, revealing the creative process behind theOatmeal.com, one of the internet’s most viral websites. Read more here.

 

Take an air shower

A company in Australia has developed a unique way to save water.

The company, together with Australia’s national science agency, has developed the Oxijet, a nozzle, which adds air to your shower’s water. The added air apparently makes the sustainable shower feel like one with full water pressure.

As a smart person from the company explains, “Traditional flow restrictors reduce flow and pressure, whereas Oxijet uses the flow energy to draw air into the water stream, making the water droplets hollow.”

This apparently expands the volume of the shower stream, meaning you can save the same amount of water, while still enjoying your shower.

Further air shower enlightenment here.

 

Your free goodie!

Don’t forget to grab your free social media resource from Redbird Communications here.