Marketing Communications Services
At Redbird Communications, we take the ‘bird’s eye view’ of your marketing. We look at where you are, and where you want to be, and craft a plan to get you there.
Step 1: Briefing
We begin with a briefing meeting to acquire background information and identify the scope and parameters of the project.
Step 2: Brand Workshop
We conduct a brand workshop to obtain ideas and competitive intelligence from internal stakeholders, and establish some common expectations for the brand.
Step 3: Primary Research
We review or conduct primary research to benchmark the perceptions and beliefs of your target audiences. This might be as simple as a mystery shopper scouting tour or as comprehensive as statistically significant quantitative research.
Step 4: Secondary Research
We also conduct secondary research -- a scan of the literature and the internet to identify competitive products, similar marketing situations, and environmental influences such as legislative, technological, and socio-economic changes that may affect your marketplace.
Step 5: Marketing Communications Plan
Then we proceed to the marketing communications plan. We identify key issues and marketing objectives, and outline strategies that will help you achieve those objectives. We recommend a variety of actionable online and offline tactics, including earned and paid media, that could be used to realize the strategies. And we identify costs and timelines required to execute the plan.
Step 6: Creative Executions
When the plan is approved, Redbird is available to develop the creative executions identified in the plan, or assist your in-house staff to do so.
Step 7: Results
Here's where we help clients set up reporting and tracking systems to measure the success of their campaigns. It might be Google Analytics, online surveys, or coupon redemption at the point of sale, but you need to know what's working well and what needs to be changed.
While some clients follow the Redbird process step by step, others come to us with an established marketing plan, and enlist our aid in executing it. Hey, that works too.