Four of our most popular health promotion posts
Redbird has had a blog for four years now. But last year, we decided to try to post at least a few articles per month on health promotion. Our goal was to write detailed posts that would offer strategic advice, new tools, research, and best practices for health promotion campaigns.
Client work and deadlines, of course, sometimes prevent us from getting posts out. But here are the four most popular posts (according to our analytics) we have published over the last year.
Follow us on Twitter (@RedbirdComms) for regular links to health promotion resources, articles, and research.
Gamification, a growing trend in health promotion, is showing that fun, social experiences can dramatically improve and change people’s behaviour. This article introduces the concept of gamification for health care, offers some successful examples, and explains the psychology behind the power of games in changing behaviour. Read it here.
If there is any marketing discipline that knows how to move people to action, it’s the science of online conversion. This article covers some key E-Commerce principles that your next campaign can benefit from, increasing your organization’s ability to move people from awareness to action.
This article provides an overview of Google’s Search Network for marketing managers and those involved in overseeing the promotion and communications of health organizations and other socially-orientated enterprises. It shows you some essential differences between traditional advertising and online and how you can effectively use search marketing for your next health promotion campaign.
The title basically says it all: four innovative behavior change initiatives to inspire your next health promotion campaign.
About Redbird Communications
Redbird Communications is a marketing communications agency in Victoria, British Columbia, that works with non-profits, social enterprises, government ministries and other private and public-sector organizations.
Founded in 2001, we provide research, strategic planning, creative services, and public relations to clients in BC, Ontario, and beyond. Redbird has developed province-wide awareness campaigns, including our most recent ‘Signs of Stroke’ campaign for the Heart and Stroke Foundation of BC & Yukon. For that campaign, we helped to raise $250,000 from pharmaceutical sponsors to fund the media buy, and created TV and radio spots, print collateral, and online advertising.