Behaviour Change Workshop

Redbird’s Behaviour Change Workshop starts with an introduction to social marketing and an outline of recent research on sustainable behaviour change. Then participants roll up their sleeves and craft their unique plan: identifying the objectives and desired outcomes of their program, and profiling their target audiences. Putting themselves in the shoes of the target audience, participants discuss the benefits of the desired behaviour, and the barriers that would prevent adoption of that behaviour. They brainstorm ways to enhance the benefits and reduce the barriers, and then discuss ways to communicate with their target audiences. They draft an action plan, including tactics like pledges, prompts, norms, incentives, startng small, finding a common enemy, and making it fun. And they assign timelines and budget to the execution of the plan.

Redbird is also available to assist with the implementation and assessment of the behaviour change plans.