Behaviour Change Workshop

Redbird’s Behaviour Change Workshop starts with an introduction to social marketing and an outline of recent research on sustainable behaviour change -- like Robert Gifford's paper about the Dragons of Inaction, for example. Then participants roll up their sleeves and craft a unique plan: identifying the objectives and desired outcomes of their program, and delving into the benefits of the desired behaviour, and the barriers that would prevent adoption of that behaviour. They think of ways to enhance the benefits and reduce the barriers, and then discuss ways to communicate those changes to their target audiences.

They draft an action plan, including tactics like pledges, prompts, norms, incentives, startng small, finding a common enemy, rituals, and making it fun. They develop creative ideas and executions -- like the slogan 'Less Salt, More Life', and 'Our Health is Our Wealth', which came from participants in our South Asian Hypertension workshop. Finally they assign timelines and budget to the execution of the plan.

The resulting plan can be executed by your internal stakeholders, or by Redbird on your behalf.