How can you achieve your mission if nobody knows you exist? How can you improve lives, feed the world, spread happiness, and save the planet, if nobody cares about what you’re doing? You can’t. But there are proven ways to raise awareness and build your brand, without spending a fortune. Redbird can help you attract the interest, attention, support, and loyalty of your target audience.
Or maybe you need to raise awareness as the first step to changing behaviour. There was a time when smoking cigarettes was thought to be cool, sophisticated, even sexy. Drinking and driving was once the norm, and seatbelts were for sissies. Public education on all those issues was essential – to lay the groundwork for individual behaviour change, and to build support for policy legislation.