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Lise Murphy, Account Executive

Lise Murphy is a marketing strategist with 10 years of experience in consumer and B2B marketing and communications. She built her expertise at Loblaw Brands and the Royal Bank and while completing an MBA at York University and an Executive MBA program at Harvard Business School. She has built local, national and international brands in the financial services, consumer packaged goods, and high-tech sectors. Lise has experience in e-marketing, having been a project manager on the RBC team that launched both the first online real-time balance and reporting system and the first online ticket payment portal in Canada.

In their own words...

Redbird provided our professional association with an extremely comprehensive analysis of our organizational strengths, and identified for us areas and opportunities available for building upon those strengths to increase the visibility and recognition of our organization. Redbird drew our attention to areas where we were able to improve upon our marketing products and practices, and provided us with many new and important tools. The results have been received with enthusiasm by our target audience.

Delena Patterson, Mgr. Financial & Program Administration Local Government Management Association of BC
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