Success Stories

Kids Can’t Wait to Have a Family
For the Ministry for Children and Families, Carol Vincent wrote and produced two television commercials encouraging families to consider adopting a child in BC. Over the three weeks that the commercials aired, the Adoption Branch received 1,700 phone calls from potential parents, as compared to 56 calls during the same time period the year before.

Some Parents Pray
For Island Catholic Schools, Redbird assisted in reversing a market trend. After three years of steadily declining enrolment (down 6%, down 4%, and down 5%), the newspaper flyer we created pushed enrolment up 9% the following September.

Island Farms Anthem
For Island Farms Dairy Co-op, Redbird created a 60-second 'feel good' anthem about the farmers, drivers, grocers, and families who make the dairy a part of life on Vancouver Island. In the first few months of airing, the dairy received close to 300 phone calls and emails from appreciative viewers complimenting them on the commercial. Some asked where they could purchase the CD!

In their own words...

From the outset where you taught Marketing 101 to our partners and ourselves at a very well organized brand workshop, to your diligent market research, logo overhaul and other recommendations, we have received excellent ideas as well as huge value for money from Redbird. As anticipated, you have helped us to think outside the (government) box. The process has been both educational and enjoyable with a terrific end result. Finally, the good nature and flexibility of the staff has been priceless in getting a great result.

Mike Kelley, Director, OneStop Business Registry, BC Ministry of Finance