Success Stories
The Warning Signs of Stroke
For our recent ‘Signs of Stroke’ campaign, we helped the Heart and Stroke Foundation of BC & Yukon raise $250,000 from pharmaceutical sponsors to fund the media buy, and created TV and radio spots, display materials, a website (www.signsofstroke.ca), online advertising, and print collateral. Just halfway into the campaign, the percentage of BC respondents who recognized the urgency of calling 9-1-1 jumped to 70.9% from 62%. The campaign was also named the 3rd most important story of 2010 on the Vancouver Sun’s Blog.
Workplace Conservation Awareness
For BC Hydro, we helped five universities craft a campaign to reduce energy consumption on their campuses. We conducted workshops, used strategic prompts and incentives, and helped develop an interactive web learning tool. Some highlights include a 17% reduction in energy use at Capilano University’s film studio and a 26% reduction in use at their sportsplex, as well as media attention from CBC Radio and CHEK TV News.
The News is Spreading like Wildfire
Redbird helps our clients get the coverage they deserve. For Range & Bearing, a wildfire surveillance and reconnaissance company, we sent out a media advisory, organized a press conference, and got them coverage on the front page of the Times Colonist’s business section. In the past, we’ve placed our client’s stories in local and provincial media, including CBC Radio, The Vancouver Sun, CTV, and CHEK TV News.
Hello my name is ???
For Elections BC's 2009 enumeration campaign, Redbird was asked to create a direct mail piece encouraging voters to get their names on the voters' list. Response was 1200% higher than expected, and caused the client to stagger the mailings so the call centre could keep up with the volume of calls. We initially thought that voter interest must be unusually high for this election, however voter turnout was no higher than average, so the results can safely be attributed to the direct mail campaign.
Bear Tracks and Lumberjacks
After developing a new brand identity for the Alberni Valley Tourism Council, Redbird rolled the new look out into a website, online photo contest, ad campaign, brochures, press kit, and collateral material. We also conducted a 'Name the Seven Wonders of the Alberni Valley' contest in the area, which raised local awareness to an unprecedented level – three quarters of the people stopped at random on the street could name four or more of the Wonders. Our work won the 2008 Tourism Vancouver Island 'Multi-faceted marketing award' for our client and kept visitor numbers high during a slump in the industry.
Kids Can’t Wait to Have a Family
For the Ministry for Children and Families, Carol Vincent wrote and produced two television commercials encouraging families to consider adopting a child in BC. Over the three weeks that the commercials aired, the Adoption Branch received 1,700 phone calls from potential parents, as compared to 56 calls during the same time period the year before.
Some Parents Pray
For Island Catholic Schools, Redbird assisted in reversing a market trend. After three years of steadily declining enrolment (down 6%, down 4%, and down 5%), the newspaper flyer we created pushed enrolment up 9% the following September.
Island Farms Anthem
For Island Farms Dairy Co-op, Redbird created a 60-second 'feel good' anthem about the farmers, drivers, grocers, and families who make the dairy a part of life on Vancouver Island. In the first few months of airing, the dairy received close to 300 phone calls and emails from appreciative viewers complimenting them on the commercial. Some asked where they could purchase the CD!
